Simplified Email Marketing Services for Australian Businesses
Drive conversions, build lasting customer connections and increase brand awareness with next-level email marketing services.
At Digital Specialist, we understand how challenging it is to cut through the noise and connect with your target audience.
This is why we don’t do generic marketing. We craft email marketing campaigns that turn heads, deliver the highest response rates and generate revenue for your business.
Contact us
Send Us a Message
How We Do Email Marketing Differently
Discovery
Before randomly shooting an email to your customer, we make it our mission to fully understand your brand.
We look at your analytics, competitors, current email campaigns and everything else to make sure every decision we make is informed and laser-focused on your business objectives.
Email Database Growth
At the beginning of every email strategy, we make sure your website is driving as many email subscriptions as possible.
We add opt-in subscription forms in the email sign-up process. Then we ensure your subscribers are segmented properly, ready to send them the most relevant and timely emails.
Automated Email Workflows
We go beyond order confirmation and cart abandonment emails. Our team builds fully automated, intelligent email journeys to engage, entertain and cross-sell complimentary products based on a user’s previous behaviour.
Newsletters and Promos
In addition to regular workflows, we send regular newsletters and promotional emails that promote and communicate your brand, build trust, and showcase the full range of products or services you offer. Everything we send out is highly targeted to either nurture your leads or nudge users to convert.
Email Design & Creation
Don’t be content with average or poor content. Our in-house team of designers and copywriters are here to create beautiful email marketing campaigns for every device and customer. We take care of everything, including email content, subject lines, data management and ongoing campaign analysis.
Analytics & Reporting
Measuring the results is necessary to determine success or failure of the campaign. So reporting is for you as well as us. That’s why we set up tracking on every email we send out so we can tell how email traffic is behaving on your site. This helps us continuously improve and optimise our campaign.
Our Email Marketing Services
As per studies, email brings in $50 for every $1 spent in ecommerce, making it the most profitable marketing channel online. We help you achieve this in a variety of ways:
- Email Platform Setup
- Email Newsletter Creation
- Automated Emails & Workflows
- Email List Growth
- Email Marketing Audits
- Advanced Segmentation
- A/B Split Testing
Break the Ice, Build Long-Lasting Relationships
Email marketing is fast, cheap and the ultimate relationship and brand-building tool, if done right.
It enables your customers to consistently engage with you and your products or services, telling you exactly what they want in the data you get from their behaviour.
Email marketing is one of the best ways to keep the conversation going between you and your customers, and we improve and maintain this essential dialogue.
As per The Digital Marketing Association, 66% of customers purchase as a result of an email marketing message. Another report says that email is 40 times more effective than Facebook and Twitter combined in helping businesses reach new customers.
So what are you waiting for? Initiate a conversation with your customers today that’s result-oriented and intended at your business growth.
Nurture Leads at Every Stage of the Email Marketing Journey
Understanding your audience’s needs is key to successful email marketing. Working closely with you, our role as your Email Marketing agency in Melbourne is to use your existing customer database to create tailored nurturing email sequences that speak to your customer at every stage of their journey.
Our precise marketing techniques enable us to determine what each user’s position is on their customer journey.
Whether they need more time to take action or are ready to convert, we create a journey to nurture their interest.
We design eye-catching email marketing campaigns and we have been doing so for some of Melbourne’s established businesses.
Ready to Take Your Business to the Next Level?
Contact us today for a free consultation and let’s start creating something amazing together.
Our Shopify Design & Development Process
Our email marketing service starts with developing a comprehensive strategy tailored to your business needs.
We begin by understanding your goals, target audience, and the unique aspects of your brand.
Our team creates a detailed plan that outlines the types of emails we’ll send, the frequency of these communications, and the key performance indicators (KPIs) to measure success.
By aligning our strategy with your overall marketing objectives, we ensure that every email campaign is on target and effective in driving engagement, conversions, and customer loyalty.
Effective Email Marketing Services across Melbourne
We’re an expert email marketing agency serving businesses across Melbourne and beyond. When producing an email campaign, there are lots of rules and recommendations to consider – and things can become pretty confusing. Don’t worry, though; that’s where Digital Specialist comes in.
An effective email campaign should complement your brand in every way. Paying close attention to the wording and visuals of your campaign, we aim to land your brand in front of existing and potential customers alike, at the right time.
Using our industry expertise, we ensure your email is eye-catching and matches your brand voice. We’ll also personalise the email and include links to relevant landing pages to increase traffic, conversions, and sales.
Already sending out emails to your customers but not getting any results? We can have a look at your current email campaign and see how to improve your email campaign.
Whatever you choose to do, our email marketing strategists, designers, and copywriters will ensure each email is perfected before it’s sent out.
Once your email lands in your audiences’ inbox we’ll keep you in the loop on how it’s performing with a detailed analytics report.