Client: Concreting Business in North Melbourne

Challenges

  • No online presence, no website or digital footprint
  • Reliance on word-of-mouth referrals, limiting scalability
  • No inbound inquiries from search engines or digital ads

Objectives

  • Build a professional, high-performing website
  • Implement a local SEO strategy to boost visibility
  • Generate leads through organic search and Google Ads

SEO & Digital Marketing Strategy

1. Website Development:

Designed a modern, mobile-responsive site showcasing services & portfolio

2. Local SEO Campaign:

Targeted high-value local keywords & optimised Google Profile

3. Google Ads:

Launched targeted search and local ads to drive inquiries

Results

  • 74+ tracked leads within 6 months from phone & email inquiries
  • Page 1 rankings for 50% targeted keywords
  • A strong online presence, moving beyond referral-based growth

Ongoing Support

We continue working with the client, now expanding their reach with a state-wide campaign, driving long-term success.
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