Challenges
- Competitors outranked the client in Google search results
- Google Business Profile had low visibility in local search results
- Website lacked sufficient content and basic SEO, limiting traffic and inquiries
Objectives
- Achieve first-page rankings on Google for key dentistry-related terms
- Improve Google Maps listing position to increase local traffic
- Generate more phone and email inquiries to boost patient bookings
SEO & Digital Marketing Strategy
1. Content Creation:
Added high-quality, keyword-rich content targeting patient queries
2. Website Redesign:
Revamped 50% of the site for better user experience and engagement
3. On-Page SEO:
Optimised meta titles, descriptions, and internal linking for search rankings
4. Local SEO:
Improved Google My Business profile and ensured NAP consistency across directories
5. Backlink Building:
Acquired authoritative backlinks to strengthen domain authority
Results
- Google Maps listing improved significantly within 5 months
- Page 1 organic rankings for key dental terms within 10 months
- Increased patient inquiries via phone and email, driving business growth
Ongoing Support
We continue to enhance the client’s online presence, delivering consistent growth over the past 27 months.