Challenges
- Poor rankings for competitive keywords
- Slow website with technical SEO issues
- Highly competitive industry
Objectives
- Achieve first-page rankings for high-value keywords
- Increase organic traffic and leads
- Improve website’s technical performance for long-term SEO success
SEO Strategy
1. Comprehensive Keyword Research:
Identified and optimised for high-value, local keywords
2. On-Page Optimisation:
Improved meta tags, website structure, and content relevance
3. Technical SEO Fixes:
Fixed indexing issues, improved page speed, and resolved broken links
4. Local SEO:
Google Profile Optimisation, NAP consistency, local schema mark-up
5. Content & Backlink Building:
Created high-quality blogs and acquired authoritative backlinks
Results
- First-page rankings for competitive keywords within 8 months
- Significant increase in organic traffic and leads
- Established as a trusted local plumber in Sydney
Ongoing Support
We continue managing their SEO strategy, maintaining and enhancing visibility for sustained growth.