Challenges
- No visibility on the first two pages of Google
- No organic leads
- An outdated website design
- Reliance on referrals for new business
Objectives
- Design and launch a modern website
- First-page rankings for high-value keywords
- Increase lead generation
SEO and Web Development Strategy
1. Website Redesign:
modern, mobile-responsive website optimised for speed
2. On-Page SEO:
Meta titles, descriptions, and header tags for targeted keyword optimisation
3. Content Creation:
High-quality, informative content tailored to migration law topics
4. Technical SEO Fixes:
Fixing errors related to page crawling and indexing
5. Local SEO:
Optimising Google Business profile to improve local search visibility and implementing schema markup
6. Backlink Building:
Acquired links from authoritative legal directories and relevant websites. Building a strong and diverse backlink profile to improve domain authority
Results
- Google Page 1 rankings for relevant keywords like “migration lawyer Melbourne”
- A significant increase in organic inquiries
- Modern, high-performing website